Tuesday, May 26, 2015

Recipe For Success

 We are ever more connected, so be social and know how to get along with people.

If you want to succeed in business today, you must know how to get along with people. People are more connected with people. Long time ago, well maybe 15 years ago, was the beginning of computer usage for communication purposes. People over the age of 40, remember speaking to each other was the only way people got talked about. People under the age of 40 remember in their teen years AOL instant messenger was a way to communicate good and bad things happening. Now we are more connected through social media and common sites, such as local newspapers, blogs, and other open forums.Any where people can comment or leave a review. This information sharing is creating your digital imprint.
Just because your actions today might not discussed today; they may come up during discussions later or years down the road. What would they say about you? Is this the brand you want to carry with you? Being an individual is still important, learn what you want to learn. Try the hobby or interest you want to try. However the people you meet along the way is more important because its remembering  that getting along with people will have further impact down the road than the information you bring with you.

When might people talk about current or previous Mangers or Business owners:
  • When they talk about previous employment
  • When they are talking about a lesson they learned (good or bad)
  • When they ae looking for a new vendor
  • When they just plain have a problem and are looking for a referral from a trusted source

Monday, April 6, 2015

Taking Your Business Global

SBA ANNOUNCES “TAKING YOUR BUSINESS GLOBAL” - Webinar to Help Small Businesses Build an International Customer Base. 

On Thursday, April 30th, 2015 at 10:00 a.m. the Illinois District Office of the US. Small Business Administration is hosting a webinar to introduce  small businesses to international markets.  By learning how to use our network of government resources to assist in exporting goods  and services, your business can become a major player in the international marketplace. 

The webinar will present information for your firms’ export readiness by providing an in-depth evaluation for market readiness in the global marketplace. It will also cover how small business owners should prepare for entrance to foreign markets, and what loan programs the SBA has to offer to support participation in foreign markets.

This webinar is free of charge. Participants may register by contacting Stephen Konkle at 312-886-4208, or Stephen.konkle@sba.gov.  The deadline for registration is Monday, April 27, 2015

Tuesday, March 17, 2015

America's #1 Trusted Small Business Development Network Celebrates 35 Years

Press Release from America's SBDC

WASHINGTON DC - America's Small Business Development Centers (SBDCs) kicked-off their 35th Anniversary Monday, March 16th with a reception and SBDC client showcase on Capitol Hill. Representative Steve Chabot of Ohio, Chairman of the Committee on Small Business and Representative Ander Crenshaw of Florida, Chairman of the Financial Services & General Government Subcommittee of the Committee of Appropriations addressed the reception guests. The America's SBDC Network showcased 11 SBDC clients from 8 SBDC state programs (New York, Louisiana, Ohio, Connecticut, Florida, Washington, North Texas and Maryland). The SBDC clients were intelliPaper (WA), Comfort Keepers (FL), Burley Oak Brewery (MD), Maggie Austin Cake (MD), JEM Engineering (MD), YEI Corporation (OH), General Hearing Instruments LLC (LA), Appetizer App LLC (NY), Bear Creek Smokehouse (TX), Vista Group International Inc.(CT) and Amodex Products Ink (CT).

The 63 state and regional Small Business Development Center Networks provide free one-on-one consulting to small businesses through nearly 1,000 locations. In 2014 SBDC clients reported their businesses increased sales by $5.9 billion.  According to data provided by the SBA, every federal dollar spent on the SBDC network helped small businesses access $46.25 in new capital. The SBDC program is a public-private partnership in cooperation with the U.S. Small Business Administration.

"America's small businesses are truly the engine of economic growth, and for 35 years, America's SBDCs have been like spark plugs helping to keep that engine going, "said Charles "Tee" Rowe, president of America's SBDC. "SBDCs are driving small business growth by helping to create a new business every 33 minutes and a new job every seven minutes."

Business has changed dramatically in the last 35 years, from the introduction of new technologies to the expansion of global trade. America's SBDCs has been there throughout helping small businesses and aspiring entrepreneurs achieve the American dream of owning their own business. For more information on America's SBDC or to find a SBDC near you, go to www.AmericasSBDC.org.

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About America's SBDC Program: America's SBDC (Small Business Development Center) Network is a partnership uniting private enterprise, government, higher education and local nonprofit economic development organizations. It is the Small Business Administration's largest partnership program, providing management and technical assistance to help Americans start, run and grow their own businesses. Learn more at www.americassbdc.org.

Wednesday, February 4, 2015

Facebook Update

If you have a Business Page on Facebook, it is important for you to use it and keep learning about site itself. We are not Facebook experts, but we try to keep to date and experiment with it before informing my audience. 

          The Illinois SBDC has worked with many business clients and everyone keeps saying my reach is going down on my Facebook Page-Do you know why? We inform them you are not alone. Most Facebook business pages have seen a decline in their reach during the last year to 18 months(including ours).  Why? Guess what, Facebook is a business, too!  They are doing what most businesses typically do in the early stages of new product (they provided you with the free sample-just like the grocery stores do on weekends when high crowds are in the store). You try the product at little or no cost and then they hope you like it enough to buy more of it. 

         What does this mean? You got your free sample, now you are going to have to pay. Facebook probably reviewed who their customers were and who could they could charge and still benefit from Facebook services. Businesses ranked higher because they can sell promoted ads to small businesses and large corporations.

Why would they charge businesses and not consumers? Well since large corporations jumped on the bandwagon of creating social media pages, the large corporation have money to invest in advertising on Facebook, too. As a result, corporations and small businesses will have to pay so their posts will be viewed more. Another reason, large corporations did not abandoned traditional advertising as quickly as small businesses. Facebook hopes that in the introductory phase of creating and using a Facebook Page was successful for you so your will begin to invest in their products to help your business grow. Additionally, they are a public traded company, so they they have investors who want to see growth, too.

           How do you increase the reach with out spending additional money? You have to encourage your followers to get notifications about your business. First you tell your followers and customers how to get notifications on Facebook. Two ways in which you have to do this is to tell customers in your store and website (because the follower may not see it on facebook if your reach is currently low). You can also tell your Facebook followers how to do it, too. (This may need to be done once a week at different times of the day. )

Steps for Notification: First, they need to go to your Facebook Page. Second, they need go to the "Like" button. Tell them to hoover around the area or they can click on it and check mark the Get notifications.Pretty simple.

  ****Warning about Notifications: These notfications will result in red numbers appearing at the top screen. Some people might find the notifications annoying. Also, if you been posting more than once a day due to low reach, I will highly encourage you that once you start this plan, you should not post more than once a day or else this could get them annoyed (The annoying related to if you sent them emails too many days a day/week.) Also, you should monitor your reach and your like numbers.

      Monitoring again is important. If for any reason likes decline or reach begins to go down again, revisit what you are currently doing on Facebook. It could be: you are posting too many times a day/week for the consumers interest, posting what is not relevant for your audience, people getting to many notifications if (the consumer may sign up on many of their favorite business pages to get notifications-then they may uncheck the get notifications-Consumers will sign up to get every business emails and then come Christmas time, they are unsubscribing.-you probably know the feeling of overloaded inbox).

Thursday, January 29, 2015

Super Bowl Ads

Super bowl ads come in a great variety. You will watch Superbowl ad that allow viewers to experience emotions such as sad, happy, excited, we also may end up experiencing a little laugh or two, or we will view an informational ad.

In the end, each big company pays lots of $$$ for a 30 seconds for their ad, but it ends up being more than 30 seconds because the next day we may rewatch them on the news or online because TV news or the Newspapers will have all or most of the ads viewable on their website. More now than ever before because more and more people are connected online with smartphones and tablets,the technology allows us to watch them over and over and share the funny ads with our followers. As viewers, we may end up watching a Budweiser ad more than 7 times. Companies keep paying the pricey figures for the Superbowl ad, so they must see a return on their investment or do they? So do we watch more commercials around the days before and after the Superbowl than any other time of the year?