What does this mean? You got your free sample, now you are going to have to pay. Facebook probably reviewed who their customers were and who could they could charge and still benefit from Facebook services. Businesses ranked higher because they can sell promoted ads to small businesses and large corporations.
Why would they charge businesses and not consumers? Well since large corporations jumped on the bandwagon of creating social media pages, the large corporation have money to invest in advertising on Facebook, too. As a result, corporations and small businesses will have to pay so their posts will be viewed more. Another reason, large corporations did not abandoned traditional advertising as quickly as small businesses. Facebook hopes that in the introductory phase of creating and using a Facebook Page was successful for you so your will begin to invest in their products to help your business grow. Additionally, they are a public traded company, so they they have investors who want to see growth, too.
How do you increase the reach with out spending additional money? You have to encourage your followers to get notifications about your business. First you tell your followers and customers how to get notifications on Facebook. Two ways in which you have to do this is to tell customers in your store and website (because the follower may not see it on facebook if your reach is currently low). You can also tell your Facebook followers how to do it, too. (This may need to be done once a week at different times of the day. )
Steps for Notification: First, they need to go to your Facebook Page. Second, they need go to the "Like" button. Tell them to hoover around the area or they can click on it and check mark the Get notifications.Pretty simple.
****Warning about Notifications: These notfications will result in red numbers appearing at the top screen. Some people might find the notifications annoying. Also, if you been posting more than once a day due to low reach, I will highly encourage you that once you start this plan, you should not post more than once a day or else this could get them annoyed (The annoying related to if you sent them emails too many days a day/week.) Also, you should monitor your reach and your like numbers.
Monitoring again is important. If for any reason likes decline or reach begins to go down again, revisit what you are currently doing on Facebook. It could be: you are posting too many times a day/week for the consumers interest, posting what is not relevant for your audience, people getting to many notifications if (the consumer may sign up on many of their favorite business pages to get notifications-then they may uncheck the get notifications-Consumers will sign up to get every business emails and then come Christmas time, they are unsubscribing.-you probably know the feeling of overloaded inbox).